ASK Curated Luxury Assets Fund-I (CLAF-I), a collaboration between ASK Property Fund and the India Sotheby’s International Realty (India SIR), has established a ₹500 crore equity platform with Amavi by Clarks, a new branded residences venture. 

This strategic collaboration will invest equity capital in branded luxury second homes across hills, lakes and spiritual destinations. The first set of projects has been identified in high-value, drivable locations around the Mumbai Metropolitan Region (MMR), Pune, and the National Capital Region (NCR).  

This collaboration marks a significant milestone in India’s luxury real estate. By uniting the strengths of ASK Property Fund, India Sotheby’s International Realty, and Amavi by Clarks, the platform aims to deploy equity capital to create rare residential assets in exceptional destinations, according to the press release.

Amit Bhagat, Co-Founder, CEO & MD at ASK Property Fund, said, “India’s Ultra High Net Worth Individuals are increasingly drawn to luxury second homes, and our platform is designed to unlock rare, high-value opportunities in this space. The fund will benefit significantly from India Sotheby’s International Realty’s deep understanding of the luxury market, its transaction expertise, and its proven ability to unlock value and optimise returns for investors.”  

Amit Goyal, MD, India Sotheby’s International Realty, remarked, “This platform brings the India Sotheby’s International Realty ethos to a new asset class—branded luxury villas in rare, sought-after destinations. By combining ASK Property Fund’s investment expertise with our understanding of the luxury buyer and the Clarks Group’s hospitality strength, we are setting a new benchmark for second-home living in India.”

Apurv Kumar, Founder - Amavi by Clarks and Managing Director – Clarks Group of Hotels, said, “We are excited to be part of this platform. At Amavi by Clarks, our focus is on delivering hospitality-led, premium, and de-risked leisure home assets backed by strong governance, trusted partners, and strategic capital. This platform truly reflects that commitment.”

ASK Curated Luxury Assets Fund I, registered with the Securities and Exchange Board of India (SEBI) as a Category II Alternative Investment Fund under the SEBI AIF Regulations, is among the first-of-its-kind collaborations between ASK Property Fund (Investment Manager and Sponsor) and India Sotheby’s International Realty (Co-Sponsor & Real Estate Advisors), the global leader in luxury real estate. This fund plans to immediately start deploying funds as per its investment strategy and aims to raise a total of INR 1,500 crores, including a green shoe option of INR 500 crores, towards its final close.