In a study conducted by PMSBazaar, PMS investment approaches outshines gold and equity market returns in the long-term (10 years).

Long-term investment strategies are championed by financial experts for a reason. This is particularly true for equity investments globally. In India, the Nifty 50 index, the benchmark index for the equity market, saw an impressive Compound Annual Growth Rate (CAGR) of 13% over the past decade (between FY14 and FY24). This data underlines the potential for significant wealth creation through equity investments over a long period.
India’s economic performance during this period has been equally impressive and has helped the equity market performance. The country’s GDP grew steadily from about 6.4% in FY14 to an estimated 7.6% in FY24. Additionally, India’s projected economic growth trajectory, supported by various international agencies and global brokerages, paints a promising picture for future equity returns. For instance, a global brokerage house, Jefferies India projects India’s GDP to reach a staggering $5 trillion by 2027. This would propel India to the position of the world’s third-largest economy, signifying its growing importance on the global stage.
Despite the compelling prospects of the equity market, a significant portion of Indian investors hold a deep-rooted affinity for gold. Traditionally, gold has been viewed as a safe haven asset, offering stability and security during periods of economic turmoil. This perception makes gold a comforting investment for many Indians. It is worth noting that India is the world’s second-largest consumer of gold jewellery, with total holdings in jewellery and bars/ coins reaching a substantial 747 tonnes in 2023 as per the World Gold Council. While rising gold prices could have caused volatility in gold consumption, gold demand is anticipated to grow (in India) in the coming years. This enduring popularity highlights the unique cultural and emotional significance that gold holds for Indian investors, even if it may not guarantee the highest financial returns compared to other asset classes.
While the Indian equity market has delivered strong returns, gold’s performance hasn’t been as impressive. Over the past decade, gold’s CAGR sits at around 9%, which falls short of the Nifty 50 index returns. However, there is a crucial difference in their behaviour: gold and equity returns tend to be negatively correlated. In simpler terms, when the stock market stumbles, gold often shines.
For example, during the market crash of March 2020 triggered by COVID-19 lockdowns, the Nifty 50 plunged 23% (1 month), whereas gold managed a 3% gain. It is important to note that even gold’s performance was muted due to the extreme uncertainty of the situation.
This highlights the value of portfolio diversification. A well-diversified portfolio containing both equities and gold would have been better equipped to weather the volatility caused by events like the pandemic.
While we have discussed the performance of equities and gold, Portfolio Management Services (PMS) offers another investment avenue with superior returns. PMS invests in listed stocks and debt instruments.
PMS cater specifically to High Net-Worth Individuals (HNIs) and Ultra-HNIs. These bespoke investment solutions require a minimum investment of Rs. 50 lakhs and tailor portfolios for some investors with large investments.






Recent Blogs

110 of 123 AIFs Deliver Gains in April; Top Performers Log 5–9% Returns
Long-only AIFs (2.19%) outperformed long-short peers (1.28%) with category average alpha of ~90 bps as macro tailwinds and index gains supported broad-based strategy resilience

Gateway to Global Investing: Strategic Access through GIFT City
PMS Bazaar recently organized a webinar titled “Gateway to Global Investing: Strategic Access through GIFT City,” which featured Mr. Alok Kumar, Head – Alternate Products & Special Mandates, Aditya Birla Sun Life AMC Limited and Mr. Rudy Gopalakrishnan, Fund Manager, Lyptus Capital Global Fund.

April Delivers Gains for PMS; One in Four Strategies Beat Benchmarks
Large caps led this month’s PMS strategy gains (3.06%), while Smallcaps lagged at 0.88%; most categories delivered 1–2.5% returns

From Relationships to Results: Building Enduring Client Trust in Wealth Management
PMS Bazaar conducted another episode of the Alternates Universe Webinar Series – Season 2 – Episode 10:

PMS Strategies Face Reality Check in FY25: A Year of Tested Patience
After an extraordinary FY24, PMS strategies across segments saw a reset in FY2025, with returns normalising amid market volatility, mid & smallcap corrections, and selective sector resilience.

From Highs to Headwinds: How AIFs Performed in FY2025
After an exceptional FY2024, both long-only and long-short AIFs in India faced a tougher market in FY2025, delivering resilient returns against a challenging backdrop.

AIFs Delivered a Strong Comeback in March 2025 as Markets Rebound
As many as 111 of 120 strategies delivering positive returns, outperforming key indices

March 2025 PMS Rally: 396 Winners, 200+ Beating Nifty as Markets Shake Off Global Worries
With Large Cap and Flexicap strategies leading the charge, investor portfolios saw a strong bounce back after months of subdued performance