ICICI Prudential AMC Ltd

ICICI Prudential AMC Ltd

AUM (Cr.)

13325.66

No. of Clients

12787

No. of Investment Approach

10

As On

29 February 2024

ICICI Prudential Asset Management Company Ltd. is a leading asset management company (AMC) in the country focused on bridging the gap between savings & investments and creating long term wealth for investors through a range of simple and relevant investment solutions.The AMC is a joint venture between ICICI Bank, a well-known and trusted name in financial services in India and Prudential Plc, one of UK’s largest players in the financial services sectors. Throughout these years of the joint venture, the company has forged a position of pre-eminence in the Indian Mutual Fund industry. The AMC manages significant Assets under Management (AUM) in the mutual fund segment. The AMC also caters to Portfolio Management Services for investors, spread across the country, along with International Advisory Mandates for clients across international markets in asset classes like Debt, Equity and Real Estate. The AMC has witnessed substantial growth in scale; from 2 locations and 6 employees at the inception of the joint venture in 1998, to a current strength of 1926 employees with a reach across over 300 locations reaching out to an investor base of 6.2 million investors (as on September 30, 2020). The company’s growth momentum has been exponential and it has always focused on increasing accessibility for its investors. Driven by an entirely investor centric approach, the organization today is a suitable mix of investment expertise, resource bandwidth and process orientation. The AMC endeavors to simplify its investor’s journey to meet their financial goals, and give a good investor experience through innovation, consistency and sustained risk adjusted performance.

PMS Investment Approach(s) Returns
Investment Approach Category 1 Yr 2 Yr 3 Yr 5 Yr Inception Date
Value Strategy
MULTI CAP 67.80% 36.16% 34.37% 23.37% 01 Apr, 2007
Large Cap Strategy
LARGE CAP 52.26% 24.67% 25.75% 20.19% 17 Mar, 2009
Growth Leaders Strategy
MULTI CAP 48.24% 22.24% 22.09% 19.45% 22 Dec, 2000
Contra Strategy
MULTI CAP 53.82% 27.89% 29.17% 23.30% 14 Sep, 2018
PIPE Strategy
SMALL & MID CAP 57.29% 31.54% 35.22% NA 05 Sep, 2019
ACE Strategy
MULTI CAP 49.30% 21.61% 21.70% 18.95% 01 Dec, 2010

* Returns are as on  31st March 2024, * Returns over a 1 year period are annualized * Returns are calculated using the Time Weighted Rate of Return (TWRR) method and as provided by the respective AMCs. *ND (No Data) , * NA(Not Applicable) * Returns of the respective Benchmark Indices used are tabulated above. Benchmark(s) given are as per SEBI circular no. SEBI/HO/IMD/IMD-PoD-2/P/CIR/2022/172 dated December 16, 2022 and the APMI circular no. APMI/2022-23/02 dated 23rd March,2023 and Revised Annexure-1


AIF Investment Approach(s) Returns
Investment Approach Category 1 Yr 2 Yr 3 Yr 5 Yr Inception Date
Long Short Fund – I
CAT III - LONG SHORT - CONSERVATIVE 3.54% 5.86% 8.27% 10.29% Aug 2018
Enhanced Dynamic Equity Fund
CAT III - LONG SHORT - AGGRESSIVE 36.48% NA NA NA Oct 2022
Emerging Leaders Fund
CAT III - LONG ONLY 54.55% NA NA NA Aug 2022
Growth Leaders Fund - 3
CAT III - LONG ONLY 46.74% 25.77% NA NA Nov 2021

* All performance above are as on 31st March  2024  * Above 1 year returns are in CAGR* 

Portfolio Manager Profile

Mr. Anand Shah

Mr. Anand Shah

Head – PMS & AIF Investments

Mr Chockalingam Narayanan

Mr Chockalingam Narayanan

Fund Manager

Ms. Geetika Gupta

Ms. Geetika Gupta

Fund Manager, PMS

Mr Rohit Karan

Mr Rohit Karan

Fund Manager

Mr. Suraj Nanda

Mr. Suraj Nanda

Fund Manager, PMS

AMC Registered Address

12Th Floor, Narain Manzil,23, Barakhamba Road,New Delhi,National Capital Territory Of Delhi,India-110001
SEBI Reg No : INP000000373

AMC Investor Login Link

Click here

AMC Website Link

Click here

AMC Social Media

Disclaimer & Risk Factors:

We have taken and continue to take utmost care and caution in compilation of current and historical data (such as performance of Portfolio Managers, investment approaches followed and/or AUM of Portfolio Managers etc.,). We also take due care in analysis (such as making comparisons etc.,) of the data. The information and data provided by PMS bazaar on its website (including any of its publications/e-mails/newsletters) have been obtained and culled out of whatever is available on public domain/provided by the Portfolio Managers either on their own or at the request of PMS Bazaar and we do not in any way guarantee the accuracy [(in general and as well as with respect to regulatory compliance(s)], reliability, completeness, current-ness and/or timeliness of any content, information, data, analysis, software, text, graphics, links or communications provided on or through the use of the Website and we assume no liability and cannot be held responsible for any errors or omissions in such information, data (including regulatory non-compliances, if any) and/or analysis of such information and data nor for the results obtained by any user of the website (including any publications/e-mails/newsletters of PMS Bazaar) from the use of such content, information, data, analysis, software, text, graphics, links or communications provided on the Website or for any monetary or other damage suffered by you on account of such usage.

All information present on the Website of PMS bazaar (including any publications/e-mails/newsletters of PMS Bazaar) is to help investors in their decision-making process and shall not be considered as a recommendation or solicitation of an investment or investment strategy/approach/funds. The names of the portfolios/ strategies/approach/funds do not, in any manner, indicate their prospects or returns. There is no assurance or guarantee that the objective of portfolios/ strategies/approach/funds will be achieved. Past performance is not necessarily a guide to future performance and no way guarantee the future performance. Investment in securities markets is subject to market risks, Investors are responsible for their investment decisions and are responsible to validate all the information used to make the investment decision.All the information provided herein including Performance is not verified by SEBI nor has SEBI certified the accuracy or adequacy of the same.