Ambit Asset Management has launched the Ambit Pricing Prowess Fund, a long-only, open-ended Category III Flexi-cap AIF designed for sophisticated, long-term investors. The fund focuses on identifying high-quality companies with strong pricing power—businesses that can sustain margins and drive earnings growth by passing on costs without compromising market share.

Powered by Ambit’s proprietary Pricing Power Framework, the strategy aims to deliver superior absolute returns by investing in resilient, fundamentally sound companies with consistent compounding potential. It combines growth-oriented conviction with defensive traits, maintaining readiness for unforeseen market disruptions.

This new offering marks an expansion of Ambit’s AIF suite and reaffirms its core belief: companies with genuine pricing power are critical to building durable, long-term portfolios.