Betterinvest Finadvisors Private Limited

Betterinvest Finadvisors Private Limited

AUM (Cr.)

-

No. of Clients

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No. of Investment Approach

1

As On

BetterInvest is India’s first structured private credit platform built specifically for the media and entertainment industry. Incorporated in Chennai in 2021, the company bridges a long-standing gap in the sector: production houses and content creators hold strong, contractually backed receivables, such as OTT licensing fees, satellite rights, and distribution payouts, but conventional lenders have stayed away from financing against them. BetterInvest closes that gap by structuring outright sale and discounting arrangements against these receivables, giving production houses working capital well before their payouts land, without diluting equity or surrendering creative control. Every transaction is backed by collateral, escrow mechanisms, or both, keeping investor risk anchored to receivable quality rather than box-office performance. Specialist private credit platform for India’s media and entertainment industry. Track record built on outright sale and receivable discounting structures with OTT, satellite, and distribution counterparties. Expanded into the regulated AIF space in January 2026 with BetterInvest Media Vision Fund-1, a SEBI-registered Category II AIF. Expanded into the regulated AIF space in January 2026 with BetterInvest Media Vision Fund-1, a SEBI-registered Category II AIF. With this expansion, BetterInvest has positioned itself as the only structured private credit provider for the media and entertainment industry in India offering investors built-in profit-sharing upside alongside contract-backed, short-tenure debt.

Portfolio Manager Profile

Mr. Pradeep Somu

Mr. Pradeep Somu

Co-Founder & CEO

Pradeep brings over a decade of experience at the intersection of media, content, and finance. He co-founded HeroTalkies in 2013, one of the earliest OTT platforms built for Tamil cinema, and led it as CEO through to its acquisition by YuppTV in 2018. Before his entrepreneurial journey, he worked in management consulting, including roles advising on banking sector strategy, and holds a Post Graduate Programme in Management from the Indian School of Business.

Pradeep co-founded BetterInvest in 2021, bringing his direct experience in OTT and content financing to build a platform purpose-made for the unique cash flow challenges of media production. He now leads the company through its expansion into the regulated AIF space with BetterInvest Media Vision Fund-1.

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Mr. Sedhumanikandan E R

Mr. Sedhumanikandan E R

Co-Founder & Director

Sedhumanikandan worked alongside Pradeep at HeroTalkies, where he headed Marketing and Partnerships, building out the platform’s content acquisition and distribution relationships. That experience gave him a close, practical understanding of how content owners get paid, and where the gaps in financing actually sit.

He co-founded BetterInvest in 2021 and has served as a Director of BetterInvest Finadvisors Private Limited since January 2024. Sedhumanikandan has been a driving voice behind the fund’s risk architecture, emphasising the need for institutional-grade capital and smarter, collateral-backed risk structures in content financing, a philosophy that shapes the deal structuring behind BMVF-I today.

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